Skip to content

Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.

GEO: Advertising and Public Relations in Uruguay (Directory Program)

Print  Save 

  • Locations: Montevideo, Uruguay
  • Program Terms: Summer
  • Homepage: Click to visit
  • Program Sponsor: GEO (Global Education Oregon) 
Fact Sheet:
Fact Sheet:
Click here for a definition of this term Language of Instruction: English Click here for a definition of this term Class Status: 2-sophomore
Housing Options: Apartment (shared), Homestay Click here for a definition of this term Areas of Study: Global Studies, Public Relations
Program Type: Study Abroad Minimum GPA: 2.5
Program Description:
GEO Main Pic
Advertising and Public Relations in Uruguay

The Advertising and Public Relations in Uruguay program will teach you how to construct campaigns and media messaging that is intended for domestic, regional, and transnational audiences. You will learn how Uruguayan marketers appeal to consumers globally and will work hands-on with a winery in Uruguay to develop a global communications campaign. Included in the program are trips to regional cities, vineyards, and cultural sites. A weekend excursion to Buenos Aires, Argentina is also included. 

Ideal for students in media studies, advertising, public relations, and journalism, you will take a Global Culture course and a Global Campaign Strategies course which are tailored to the Uruguayan context and focus on the local wine industry as a case study. Both courses are taught in English by Professor Chris Chavez of the University of Oregon's School of Journalism and Communication. 

GEO program fees cover tuition, housing, and some meals, excursions, books and course materials, local transportation passes, and on-site orientation. Insurance and a 24-hour emergency service are also included. For scholarship funding information, please visit our website's Scholarships page.

TO APPLY TO GEO, CLICK HERE

Application deadlines and program dates are subject to change and/or be extended, so please see the GEO program website to confirm.

To find out more about GEO (Global Education Oregon) study abroad programs:

Visit our website: geo.uoregon.edu
Email us at: geoinfo@uoregon.edu
Call us at: (541) 346 3207